#Ford UEV

Ford Executive Questions Whether New Low-Cost EV Platform Alone Can Counter Chinese Competition

A top Ford executive recently acknowledged that the new architecture may not be enough on its own to offset the advantages enjoyed by Chinese automakers, even as the company prepares to launch its first UEV-based model.

Ford Fathom Prototype Spotted at Dearborn HQ With Prominent Front Sensor

Although heavy camouflage continues to conceal most of the truck’s design, the latest prototype sighting reveals a prominent sensor in the front grille and Michelin e-Primacy tires. Ford plans to fully unveil the all-electric pickup in early 2027.

Ford Says Fathom EV Pickup Owners Can Plug In Every Time They Get Home

Alan Clarke, Ford’s vice president of advanced development projects, said the company expects Fathom owners to plug the pickup in whenever they return home.

Ford Fathom Electric Pickup Heads to Las Vegas Ahead of 2027 Launch

Ford CEO Jim Farley shared photos and video of Fathom prototypes in Las Vegas, where the trucks were undergoing hot-weather testing. The vehicles remained heavily camouflaged but carried their Fathom name on the doors along with QR codes and signs indicating that preorders will begin in early 2027 and the camouflage will come off later that year.

Ford Fathom Is Shaping Up to Be a $30,000 Electric Pickup

The Fathom is still several months away from its full reveal, but Ford has already disclosed a number of details about the upcoming pickup, including its approximate size, powertrain configurations, technology and expected range.

Ford Fathom Reveal Could Come in Early 2027

The midsize pickup is scheduled to enter production later next year, while Ford plans to open pre-orders in January, giving customers their first official look at the new EV soon.

Ford Fathom to Include Free Apple Maps Navigation Features

The announcement provides another look at the technology package that will debut with Ford’s new Universal Electric Vehicle (UEV) platform.

Ford Clarifies Upcoming Electric Pickup Is Still A Mid-Size Truck

The automaker has since corrected the wording, reaffirming its original classification despite recent prototype sightings that suggest the vehicle has a much smaller footprint than traditional mid-size pickups.

Ford CEO Says Formula 1 Talent Is Helping Shape the Company’s Next-Generation EVs

According to Farley, those skills are expected to play a key role in helping Ford develop more affordable electric vehicles with smaller, lighter battery packs.

Ford Says Its Next EV Truck Must Be Fun to Drive

The model is expected to become the first vehicle based on Ford’s scalable UEV platform, which was developed to help the automaker compete more effectively against rapidly growing Chinese EV manufacturers.

Ford Opens Orders This Year for Affordable Mid-Size EV Pickup

The truck is expected to enter production in 2027 at the Louisville Assembly plant, with executives pointing to affordability as a central focus of the program.

Ford Seemingly Hints at New EV Pickup Design in Product Day Photo

The vehicle, expected to debut within the next year, is seen as critical to Ford’s long-term EV strategy and competitiveness.

Ford EV Chief Doug Field Exits as Automaker Restructures Leadership

The move comes alongside a broader restructuring aimed at accelerating product development, improving efficiency, and hitting long-term financial targets under Ford’s “Ford+” plan.

Ford CEO Says Outdated IT Forced Shift in EV Development Strategy

The initiative has since driven broader modernization across Ford as it works to compete with fast-moving EV rivals, particularly from China.

Ford EV Sales Drop 52% in Q4 2025 amid Demand Challenges

The automaker delivered 14,513 EVs in Q4, marking a 52% drop year-over-year, as all three of its electric models posted lower sales.

Ford Mach-E Outlasts Rivals as Hyundai and Kia Delay Key EV Models

At the same time, competing EV crossovers from Hyundai and Kia are facing delays or cancellations in the U.S. market.

Ford Model e EV Division Losses Could Hit $4.5B in 2026

Ford continues to target breakeven for Model e in 2029.

Ford’s Next EV Pickup to Get Level 3 ‘Hands-Free, Eyes-Off’ Tech by 2028

The truck, built on Ford’s upcoming Universal Electric Vehicle platform, is set to debut in 2027, with full L3 functionality expected to be road-ready in 2028.

Ford’s Low-Cost Electric Pickup Enters Testing Phase Ahead of 2027 Launch

Farley told investors during Ford’s Q3 earnings call that vehicle sourcing is 95% complete and factory preparations begin later this year.