Ford Opens Orders This Year for Affordable Mid-Size EV Pickup

Ford said customer orders for its upcoming mid-size electric pickup will begin later this year, as the automaker prepares to introduce the first model built on its new Universal Electric Vehicle platform.

The truck is expected to enter production in 2027 at the Louisville Assembly plant, with executives pointing to affordability as a central focus of the program.

Ford prepares mid-size EV pickup launch with orders opening this year

The timeline was confirmed by Andrew Frick during the company’s first quarter 2026 earnings call. “We’re confident on our launch plan. In fact, we’re right on track to share our plans with dealers and take customer orders later this year,” he said.

The new pickup will be the first vehicle based on Ford’s Universal Electric Vehicle platform, which is designed to reduce production complexity and costs. Ford has positioned the platform as key to delivering a more affordable electric vehicle aimed at a broader market segment, according to Ford Authority.

CEO Jim Farley previously said the vehicle will debut “later this year.” The model has already entered testing, with early previews highlighting its design and engineering approach.

Frick pointed to shifting market dynamics as a supporting factor. “What we’re really excited about is some of the EV market trends that we’re seeing and the EV volume really heading towards the affordable space, which really favors this affordable UEV platform positioning us right in the heart of the market. So we’re really pleased with that,” he said.

Affordable platform underpins features, performance, and configurations

Ford is targeting a starting price of around $30,000 for the new mid-size electric pickup. The automaker has said the platform will reduce the number of parts required, lower production time, and improve overall efficiency.

The company previously stated the pickup will be “as fast as a Mustang EcoBoost” and will provide “more passenger space than the latest Toyota RAV4 with a frunk and a bed.” It is expected to be offered in multiple configurations, including rear wheel drive and all wheel drive.

Ford also plans to include advanced driver technology at a lower price point. The vehicle is expected to feature hands-free, eyes-off autonomous capabilities, expanding access to features that are currently available at higher price levels.

Low-cost motors are expected to play a key role in achieving the vehicle’s pricing targets, as Ford aims to compete more directly in the growing affordable EV segment.

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