#Ford Truck

Ford Fathom Electric Pickup’s Top Trim Will Reportedly Cost Less Than $40,000

Ford’s upcoming Fathom midsize electric pickup is being positioned as an affordable EV truck, with even its highest trim reportedly expected to stay below $40,000. The Fathom will be the first vehicle on Ford’s Universal Electric Vehicle platform, with a starting MSRP of $28,350, or $29,945 including the $1,595 destination fee, and a planned late-2027 launch.

Ford Fathom Prototype Spotted at Dearborn HQ With Prominent Front Sensor

Although heavy camouflage continues to conceal most of the truck’s design, the latest prototype sighting reveals a prominent sensor in the front grille and Michelin e-Primacy tires. Ford plans to fully unveil the all-electric pickup in early 2027.

Ford Says Goodbye to the F-150 Lightning as Electric Comeback Takes Shape

Ford’s current Lightning page says the truck is “no longer available in its current form” and points toward the automaker’s next generation of EVs built on its Universal Electric Vehicle platform.

Ford Says Fathom EV Pickup Owners Can Plug In Every Time They Get Home

Alan Clarke, Ford’s vice president of advanced development projects, said the company expects Fathom owners to plug the pickup in whenever they return home.

Ford Fathom Electric Pickup Heads to Las Vegas Ahead of 2027 Launch

Ford CEO Jim Farley shared photos and video of Fathom prototypes in Las Vegas, where the trucks were undergoing hot-weather testing. The vehicles remained heavily camouflaged but carried their Fathom name on the doors along with QR codes and signs indicating that preorders will begin in early 2027 and the camouflage will come off later that year.

Ford Fathom Is Shaping Up to Be a $30,000 Electric Pickup

The Fathom is still several months away from its full reveal, but Ford has already disclosed a number of details about the upcoming pickup, including its approximate size, powertrain configurations, technology and expected range.

Ford Fathom Teaser Hints at Expedition-Style Panoramic Display

While the automaker has yet to reveal the truck’s full interior, the teaser provides another clue about the technology buyers can expect when the model enters production in 2027.

Next-Generation Ford F-150 Lightning EREV Will Target Long-Distance Truck Owners

Unlike a conventional battery-electric truck, the upcoming model will combine electric drive with a gasoline-powered generator to extend driving range and reduce reliance on public charging.

Ford Clarifies Upcoming Electric Pickup Is Still A Mid-Size Truck

The automaker has since corrected the wording, reaffirming its original classification despite recent prototype sightings that suggest the vehicle has a much smaller footprint than traditional mid-size pickups.

Slate Reveals $24,950 Electric Pickup As Future Rival To Ford’s Affordable EV Truck

The minimalist electric pickup is expected to compete with Ford’s upcoming affordable EV truck, though both companies have suggested the vehicles will target different buyers due to differences in size, features, and capability.

Ford Executive Questions Whether New Low-Cost EV Platform Alone Can Counter Chinese Competition

A top Ford executive recently acknowledged that the new architecture may not be enough on its own to offset the advantages enjoyed by Chinese automakers, even as the company prepares to launch its first UEV-based model.

Rivian CEO Says Small Electric Pickup Market Represents a Major Opportunity

While Rivian remains focused on launching its upcoming R2 and R3 models, Scaringe indicated that compact electric trucks represent an underserved segment with substantial long-term potential.

Ford Launches Website for New Affordable EV Pickup Ahead of Expected Reveal

The new site, discovered after a QR code appeared on a camouflaged prototype, provides additional details about the truck’s development, manufacturing approach, and design as Ford prepares for a reveal expected before 2027.

Ford Says Its Next EV Truck Must Be Fun to Drive

The model is expected to become the first vehicle based on Ford’s scalable UEV platform, which was developed to help the automaker compete more effectively against rapidly growing Chinese EV manufacturers.

GMC Hummer X Concepts Take Aim at Bronco and Wrangler Territory

While GM emphasized that the concepts are purely design studies with no production plans attached, they offer an intriguing glimpse into how the Hummer brand could evolve in the future.

Rivian Stock Could Surge if the R2 Launch Delivers in 2026

After achieving positive gross profit in 2025, Rivian now faces two key milestones that could determine whether its stock becomes one of the EV sector’s biggest comeback stories over the next three years.

Ford Opens Orders This Year for Affordable Mid-Size EV Pickup

The truck is expected to enter production in 2027 at the Louisville Assembly plant, with executives pointing to affordability as a central focus of the program.

GM Canada outsells Tesla again in Q1 2026 EV market

The automaker’s strategy of covering more segments and price points is proving effective, as it captures nearly 20% of the country’s EV market.

Ford’s Canceled “Bullet Train” EV Inspires Design of Upcoming Midsize Pickup

The connection highlights how Ford is rethinking EV design around aerodynamics and efficiency as it prepares a new generation of vehicles.

Ford Seemingly Hints at New EV Pickup Design in Product Day Photo

The vehicle, expected to debut within the next year, is seen as critical to Ford’s long-term EV strategy and competitiveness.