#Ford Ev Pickup

Ford Fathom Electric Pickup’s Top Trim Will Reportedly Cost Less Than $40,000

Ford’s upcoming Fathom midsize electric pickup is being positioned as an affordable EV truck, with even its highest trim reportedly expected to stay below $40,000. The Fathom will be the first vehicle on Ford’s Universal Electric Vehicle platform, with a starting MSRP of $28,350, or $29,945 including the $1,595 destination fee, and a planned late-2027 launch.

Ford Says Its New EV Motors Are 30% More Efficient Than BYD’s

Ford’s $28,350 Fathom electric pickup, the first model on its new Universal Electric Vehicle platform, will use motors, gearboxes and inverters that CEO Jim Farley says are about 30% more efficient than BYD’s. Farley says that efficiency lets Ford fit a smaller battery, reducing the single biggest cost in building an electric vehicle.

Ford Fathom Prototype Spotted at Dearborn HQ With Prominent Front Sensor

Although heavy camouflage continues to conceal most of the truck’s design, the latest prototype sighting reveals a prominent sensor in the front grille and Michelin e-Primacy tires. Ford plans to fully unveil the all-electric pickup in early 2027.

Rivian Expands Washington Footprint With New Showroom and Service Facility

The facility will occupy the former Evergreen Ford dealership at 1500 18th Ave. NW in the Hyla Crossing development. It will include 13 service bays, 21 charging stations and space to showcase Rivian’s electric vehicles. The company expects the site to create 35 jobs.

Ford Says Goodbye to the F-150 Lightning as Electric Comeback Takes Shape

Ford’s current Lightning page says the truck is “no longer available in its current form” and points toward the automaker’s next generation of EVs built on its Universal Electric Vehicle platform.

Ford Says Fathom EV Pickup Owners Can Plug In Every Time They Get Home

Alan Clarke, Ford’s vice president of advanced development projects, said the company expects Fathom owners to plug the pickup in whenever they return home.

Ford Fathom Electric Pickup Heads to Las Vegas Ahead of 2027 Launch

Ford CEO Jim Farley shared photos and video of Fathom prototypes in Las Vegas, where the trucks were undergoing hot-weather testing. The vehicles remained heavily camouflaged but carried their Fathom name on the doors along with QR codes and signs indicating that preorders will begin in early 2027 and the camouflage will come off later that year.

Ford Fathom Is Shaping Up to Be a $30,000 Electric Pickup

The Fathom is still several months away from its full reveal, but Ford has already disclosed a number of details about the upcoming pickup, including its approximate size, powertrain configurations, technology and expected range.

Ford Fathom Reveal Could Come in Early 2027

The midsize pickup is scheduled to enter production later next year, while Ford plans to open pre-orders in January, giving customers their first official look at the new EV soon.

Ford Fathom to Include Free Apple Maps Navigation Features

The announcement provides another look at the technology package that will debut with Ford’s new Universal Electric Vehicle (UEV) platform.

Ford Fathom Teaser Hints at Expedition-Style Panoramic Display

While the automaker has yet to reveal the truck’s full interior, the teaser provides another clue about the technology buyers can expect when the model enters production in 2027.

Honda to End Prologue EV Production as Automaker Shifts Focus to Hybrids

Production of Honda’s only battery-electric model sold in the U.S. is scheduled to end in December, marking another major shift in the company’s broader turnaround strategy following its first annual loss as a public company.

Next-Generation Ford F-150 Lightning EREV Will Target Long-Distance Truck Owners

Unlike a conventional battery-electric truck, the upcoming model will combine electric drive with a gasoline-powered generator to extend driving range and reduce reliance on public charging.

Ford Clarifies Upcoming Electric Pickup Is Still A Mid-Size Truck

The automaker has since corrected the wording, reaffirming its original classification despite recent prototype sightings that suggest the vehicle has a much smaller footprint than traditional mid-size pickups.

Rivian’s Higher 2026 Guidance Puts Pressure on the R2 Ramp

After delivering 22,559 vehicles through the first two quarters, the EV maker must deliver between 42,441 and 47,441 additional vehicles by year-end, placing the spotlight squarely on the ramp-up of the new R2 SUV.

Ford CEO Says Formula 1 Talent Is Helping Shape the Company’s Next-Generation EVs

According to Farley, those skills are expected to play a key role in helping Ford develop more affordable electric vehicles with smaller, lighter battery packs.

Rivian Appears Ready for Its First Major Wave of R2 Deliveries

While the automaker has not officially announced a broader rollout, a surge in configuration invitations and owner reports suggests deliveries are beginning to scale beyond the initial launch phase.

Rivian Drops Lowest-Priced R1T and R1S Models as Entry Prices Rise

The move raises the starting prices of both vehicles by $7,000, though buyers now receive significantly more driving range with the new entry-level configurations.

Slate Reveals $24,950 Electric Pickup As Future Rival To Ford’s Affordable EV Truck

The minimalist electric pickup is expected to compete with Ford’s upcoming affordable EV truck, though both companies have suggested the vehicles will target different buyers due to differences in size, features, and capability.

Ford Executive Questions Whether New Low-Cost EV Platform Alone Can Counter Chinese Competition

A top Ford executive recently acknowledged that the new architecture may not be enough on its own to offset the advantages enjoyed by Chinese automakers, even as the company prepares to launch its first UEV-based model.