Honda to End Prologue EV Production as Automaker Shifts Focus to Hybrids

Honda will discontinue the all-electric Prologue after the 2026 model year as the automaker redirects investment toward hybrid vehicles amid slower-than-expected EV demand.

Production of Honda’s only battery-electric model sold in the U.S. is scheduled to end in December, marking another major shift in the company’s broader turnaround strategy following its first annual loss as a public company.

Honda pivots away from its only U.S. EV

Honda confirmed that production of the Prologue will end after the current 2026 model year, according to Automotive News.

The decision comes as the automaker adjusts its product strategy following weaker EV demand and the expiration of the federal electric vehicle tax credit, which contributed to slower Prologue sales, according to Ford Authority.

The Prologue, which was jointly developed with General Motors and is built at GM’s plant in Mexico, enjoyed a strong launch in 2025 with approximately 39,000 units sold. Sales slowed significantly in 2026, with about 8,400 vehicles delivered during the first half of the year.

The move is part of a broader restructuring effort after Honda reported a $2.7 billion net loss for 2025, its first annual loss since becoming a publicly traded company in 1957. The company has already delayed several vehicle redesigns, paused production of the Ridgeline pickup, renewed its focus on hybrid vehicles, and announced plans to revive the Honda Element.

Honda plans 15 new hybrid models by 2030

Rather than expanding its battery-electric lineup, Honda is increasing investment in hybrid technology.

The automaker plans to introduce 15 new hybrid models globally by 2030, with the first vehicles expected to arrive in 2027. The upcoming lineup will use an all-new hybrid platform and powertrain, with North America serving as the primary market for larger D-segment and above models.

Honda has already previewed two next-generation vehicles: the Honda Hybrid Sedan Prototype and the Acura Hybrid SUV Prototype, both of which are expected to reach the market within the next two years.

The company said its next-generation hybrid system is expected to cost about 30% less to produce than the current version while improving fuel economy by more than 10%.

Honda is also repurposing manufacturing capacity in Ohio to build more gasoline and hybrid vehicles. Its North American factories, including its battery joint venture with LG Energy Solution, will increasingly support hybrid production as the company reallocates resources away from battery-electric vehicles.

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