#Ford Fathom

Ford Fathom Electric Pickup’s Top Trim Will Reportedly Cost Less Than $40,000

Ford’s upcoming Fathom midsize electric pickup is being positioned as an affordable EV truck, with even its highest trim reportedly expected to stay below $40,000. The Fathom will be the first vehicle on Ford’s Universal Electric Vehicle platform, with a starting MSRP of $28,350, or $29,945 including the $1,595 destination fee, and a planned late-2027 launch.

Ford Says Its New EV Motors Are 30% More Efficient Than BYD’s

Ford’s $28,350 Fathom electric pickup, the first model on its new Universal Electric Vehicle platform, will use motors, gearboxes and inverters that CEO Jim Farley says are about 30% more efficient than BYD’s. Farley says that efficiency lets Ford fit a smaller battery, reducing the single biggest cost in building an electric vehicle.

Ford Fathom Prototype Spotted at Dearborn HQ With Prominent Front Sensor

Although heavy camouflage continues to conceal most of the truck’s design, the latest prototype sighting reveals a prominent sensor in the front grille and Michelin e-Primacy tires. Ford plans to fully unveil the all-electric pickup in early 2027.

Ford Says Fathom EV Pickup Owners Can Plug In Every Time They Get Home

Alan Clarke, Ford’s vice president of advanced development projects, said the company expects Fathom owners to plug the pickup in whenever they return home.

Ford Fathom Electric Pickup Heads to Las Vegas Ahead of 2027 Launch

Ford CEO Jim Farley shared photos and video of Fathom prototypes in Las Vegas, where the trucks were undergoing hot-weather testing. The vehicles remained heavily camouflaged but carried their Fathom name on the doors along with QR codes and signs indicating that preorders will begin in early 2027 and the camouflage will come off later that year.

Ford Fathom Is Shaping Up to Be a $30,000 Electric Pickup

The Fathom is still several months away from its full reveal, but Ford has already disclosed a number of details about the upcoming pickup, including its approximate size, powertrain configurations, technology and expected range.

Ford Fathom Reveal Could Come in Early 2027

The midsize pickup is scheduled to enter production later next year, while Ford plans to open pre-orders in January, giving customers their first official look at the new EV soon.

Ford Fathom to Include Free Apple Maps Navigation Features

The announcement provides another look at the technology package that will debut with Ford’s new Universal Electric Vehicle (UEV) platform.

Ford Fathom Teaser Hints at Expedition-Style Panoramic Display

While the automaker has yet to reveal the truck’s full interior, the teaser provides another clue about the technology buyers can expect when the model enters production in 2027.

Ford Says 2021 Mustang Mach-E Batteries Have Retained 92% of Usable Capacity After Five Years

Ford says the batteries in its 2021 Mustang Mach-E electric SUVs have retained an average of 92% of their usable capacity after more than five years on the road. The company based that result on battery state-of-health data, current as of August 2026, covering about 36,000 model-year 2021 Mach-E vehicles sold to retail and fleet customers in the United States and Canada.

EV Insurance: Why Does It Cost More?

Here’s What You Need To Know To Navigate The Road Of EV Insurance