Genesis Unveils GV60 MIV Concept: A Purpose-Built Electric SUV For Rescue Missions

In a striking demonstration of automotive innovation and humanitarian design, Genesis has introduced the GV60 Mountain Intervention Vehicle (MIV) Concept, a purpose-built electric vehicle engineered to revolutionize emergency response in the most challenging terrains.

A Vision of Rescue and Resilience

Revealed at the 2025 World Economic Forum in Davos, Switzerland, the GV60 MIV Concept represents more than just an automotive showcase—it’s a bold reimagining of how EVs can serve critical human needs. Designed specifically for mountain rescue operations, the vehicle combines cutting-edge technology with a profound commitment to safety and environmental sustainability.

Extreme Terrain Capabilities 

In detail, the GV60 MIV Concept showcases Genesis’ innovative approach, designed with specialized components for extreme environments and emergency response. The vehicle is equipped with snow tracks, enabling it to navigate treacherous alpine environments with ease. Large carbon fiber wheel arches offer robust protection, while a custom heavy-duty roof rack with modular storage systems provides flexibility for various rescue missions.

Emergency Response Features

Inside, the vehicle is optimized for rescue personnel with upgraded sports seats designed for comfort and efficiency. It also includes comprehensive medical supply storage to assist in urgent situations. To ensure seamless communication, the vehicle is equipped with advanced emergency systems, including vehicle-to-load (V2L) capability to power auxiliary rescue equipment.

Notably, the GV60 MIV Concept embodies Genesis’ commitment to sustainability. Its fully electric powertrain ensures zero tailpipe emissions, while its near-silent operation minimizes noise pollution—critical considerations in sensitive mountain ecosystems.

Design Philosophy and Future Vision

Luc Donckerwolke, Genesis’ Chief Creative Officer, articulated the brand’s broader mission stating, “Genesis prides itself on creating safe, well-designed luxury vehicles that are audacious, progressive and distinctly Korean.”

This concept continues Genesis’ tradition of innovative concept vehicles at Davos, following the Genesis X Concept in 2023 and the X Snow Speedium Concept in 2024. It represents the third consecutive year the brand has used this prestigious platform to showcase its forward-thinking design approach.

Broader Context: Genesis’ Electrification Strategy

The MIV Concept builds upon Genesis’ existing GV60 electric SUV, which is itself undergoing significant upgrades. The 2025 model is expected to feature an 84 kWh battery providing up to 318 miles of range, demonstrating the brand’s continuous improvement in EV technology.

By developing a rescue-focused concept vehicle, Genesis is doing more than designing a novel automobile. The company is positioning itself at the intersection of luxury, technology, and humanitarian service—a compelling narrative in an increasingly complex automotive landscape.

Moreover, the GV60 MIV Concept signals Genesis’ ambition to be more than a luxury car manufacturer. It represents a vision of automotive technology as a tool for human protection, environmental stewardship, and innovative problem-solving.

Read More: Genesis Electrified GV70 Gets A Power Boost: Range, Luxury, And Style Elevated

As Genesis moves toward its carbon net-zero goal by 2035, concepts like the MIV serve as powerful demonstrations of how EVs can transcend traditional transportation roles, becoming versatile platforms for addressing critical societal challenges.

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