Tesla’s Big Year-End Push: Three Months Of Free Supercharging And FSD Subscription

As 2024 draws to a close, Tesla is pulling out all the stops to drive up its Q4 electric vehicle (EV) delivery numbers and end the year on a high note by offering customers three months of free Supercharging and its Full Self-Driving (FSD) subscription in North America.

The promotion, which runs from November 14th through December 31st, 2024, is available to customers who take delivery of a new Tesla inventory vehicle during that period. The offer extends across Tesla’s entire lineup, including the recently added Cybertruck.

Notably, Tesla’s latest move arrives as the company aims to deliver a record number of at least 515,000 units in Q4, a target that the company has never achieved before. With deliveries down year-over-year in the first half of 2024, Tesla needs a strong finish to the year to avoid an annual decline, a first in over a decade.

Tesla’s incentive push also coincides with the looming threat of the federal EV tax credit’s elimination under the incoming Trump administration. The $7,500 credit, a key policy of the Biden administration’s Inflation Reduction Act, is reportedly on the chopping block as part of broader tax reform plans. This could spur some buyers to rush to take delivery of a Tesla before the credit disappears.

Beyond the free Supercharging and FSD perks, Tesla is also offering discounts on its new inventory vehicles, as well as options for 0% APR loans and FSD feature transfers. Interestingly, the company’s efforts appear to be particularly aggressive in Europe, where even deeper inventory discounts are being provided including a limited-time promotion by offering one full year of free Supercharging for customers who purchase and take delivery of a new Model Y by the end of 2024.

The end-of-year sales push is a familiar strategy for Tesla, which often ramps up incentives and promotions in the final quarter to meet its delivery targets. However, the stakes seem higher this time, with the potential loss of the EV tax credit and the need to maintain its growth trajectory.

Read More: Tesla Cybertruck Reaches Inventory With Immediate Deliveries Available In The U.S.

With the EV industry keeping a close watch on Tesla’s Q4 delivery numbers, it will be noted whether the company’s latest efforts pay off. For potential buyers, the Tesla incentives could present an attractive opportunity to secure a new EV before the federal tax credit potentially disappears.

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