Genesis, the luxury vehicle division of Hyundai, made waves at the Genesis House in New York with the debut of two groundbreaking concept electric vehicles (EVs) and the launch of its high-performance program. The event marked a significant milestone for Genesis as it demonstrated its commitment to innovation and luxury in the automotive industry.

The Neolun Concept took the spotlight as Genesis’ first full-size electric SUV concept, embodying the brand’s ideology of blending futuristic innovation with the warmth of Korean hospitality. The concept EV is named after the Greek “neo” for new and the Latin “luna” for the moon. The Neolun Concept also indicates Genesis’ vision for the future of automotive design and electric technology.

Chief Creative Officer Luc Donckerwolke described the Neolun Concept as inspired by Korea’s iconic moon-shaped porcelain jars, embodying timeless design and sophisticated craftsmanship. The concept’s exterior features reductive design principles, with clean lines and B-pillarless coach doors that portray seamless access to the spacious interior. These coach doors enhance passenger convenience and accentuate the EV’s open interior space.

In regards to the interior, the Neolun Concept presents a modern reinterpretation of Korea’s hospitality culture. This includes a radiant heating system inspired by the traditional “ondol” method. This system ensures efficient heating and a cozy atmosphere reminiscent of Korean homes. The interior design additionally promotes luxury with cashmere upholstery and vintage-inspired leather, creating a relaxing atmosphere for you.

Moreover, completing the luxurious interior is an advanced sound system devised to imitate the acoustic experience of a concert hall, offering exceptional audio quality for you to enjoy.

In addition, Genesis introduced the GV60 Magma Concept as part of its high-performance program, signaling the brand’s entry into the realm of high-performance EVs. With expertise from racing legend Jacky Ickx, the Magma program seeks to push the limits of performance and luxury, promising an exciting driving experience without compromising on comfort.

The GV60 Magma Concept, based on Genesis’ first dedicated EV platform, combines stunning design elements with enhanced battery and motor technology. Its widened and lowered stance improves stability during sporty driving, while aerodynamic enhancements optimize performance and efficiency.

The launch event also featured three other vehicles from the Magma program: the GV80 Coupe Concept, the G80 Magma Special, and the X Gran Berlinetta Concept. Each model embodies Genesis’ commitment to redefining performance and luxury in the automotive landscape.

These futuristic concepts and the Genesis Magma program will be showcased with other Genesis production models at the 2024 New York International Auto Show, offering you a glimpse into the future of automotive innovation and luxury.

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