Polestar Reveals the Formula 2030 Concept to Preview the Next Polestar 2 and Polestar 7

Polestar has revealed a new concept car, Formula 2030, as a physical preview of the brand’s future design direction.

Design features from the concept are confirmed to appear on the next-generation Polestar 2, planned for 2027, and on the forthcoming Polestar 7 compact SUV, due in 2028.

The concept is the first show car designed under Philipp Römers

Polestar issued the reveal on November 10 from Gothenburg, Sweden. Formula 2030 is the first show car created under Head of Design Philipp Römers, and Polestar presents it as its Formula 2030 strategy turned into a vehicle.

Design attributes from the concept are confirmed to appear on the next-generation Polestar 2 and the forthcoming Polestar 7, according to Polestar.

Römers said the concept applies Polestar’s core values of design, performance and sustainability to the cars that will follow, and that it is a bold evolution of an already established design language, with performance at its center.

The four-door car is described as a compact, low sports car, measuring 4,680 mm long and 2,021 mm wide, with a 2,780 mm wheelbase. Its roof sits 1,350 mm from the ground, which Polestar says is even lower than the Polestar 5 Grand Tourer.

Dual Blade headlights and a new Single Blade rear light set the next face

At the front, the signature Dual Blade headlights are integrated into a front aero wing, a treatment Polestar says previews the face of the next Polestar 2. At the rear, the familiar lightbar is gone, replaced by new Single Blade rear lights that Polestar is introducing ahead of series production.

Other exterior details include 22-inch wheels, a deep front splitter, a wraparound windscreen and a new concept color, Nitrogen, which Polestar says was designed to react dynamically to natural light. Swedish Gold, the brand’s performance accent, appears on the Brembo brake calipers and on selected interior details.

Polestar says the concept made its global debut during a recent media drive of the Polestar 4 SUV.

The cabin puts physical controls and a curved driver display first

Inside, a 20-inch curved HyperDIM driver display is mounted on the steering column, with a 12.2-inch center screen set into a rising center tunnel. Below that screen is a panel of eight physical controls that can be changed both in hardware and in their assigned functions.

Four individual seats use air-inflatable bolsters and cushions. A drive-mode selector on the center console switches between Performance, Normal and Autonomous settings, and Polestar says the screen position, seat and steering wheel move with the chosen mode.

The concept also shows materials Polestar is exploring for later models, including a bio-based composite seat back and low-emission galvanized steel for exposed structural parts. The November 10 announcement is a design preview and does not include production specifications, pricing or on-sale dates for the next Polestar 2 or the Polestar 7.

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