Kia Teases EV2 And EV4 Ahead Of Global EV Strategy Reveal At 2025 EV Day

Kia has announced it will showcase three groundbreaking electric models and reveal its expanded global electric vehicle (EV) strategy at the 2025 Kia EV Day. The event, scheduled for February 27 at the Tarraco Arena in Tarragona, Spain, represents the company’s second annual EV Day, following its inaugural event in Korea in 2023.

Production Debut of Kia EV4

In detail, three vehicles demonstrate Kia’s comprehensive approach to electrification. The Kia EV4, which was previously shown as a concept at the 2023 EV Day, will make its global production debut. The fastback-styled electric sedan has already generated considerable interest after being spotted during public testing, with its distinctive sports car-inspired rear design drawing particular attention.

Introduction of Concept EV2

Perhaps most fascinating is the introduction of the Concept EV2, a compact electric crossover SUV positioned below the EV3 in Kia’s lineup. The vehicle aims to make electric mobility more accessible, with Kia CEO Ho-Sung Song previously indicating target pricing of around £25,000 ($30,000) for the European market. In Korea, the company aims to offer the vehicle at an even more aggressive price point of around 20 million won ($20,000).

Kia’s First Dedicated PBV

The third major reveal will be the PV5, Kia’s first dedicated Platform Beyond Vehicle (PBV). This innovative electric van first previewed as a concept at CES 2024, represents Kia’s entry into a new market segment. The PV5 will compete with vehicles like the Volkswagen ID. Buzz offers unprecedented flexibility through its modular design. The vehicle will be available in multiple configurations, including a basic passenger version, a delivery van variant, and a chassis cab option similar to a pickup truck platform.

Kia’s presentation will center on its PBV strategy, which introduces a revolutionary approach to vehicle architecture. The company will showcase its new electric skateboard platform, a flexible foundation that allows various body configurations to be mounted on a common base. This modular approach enables Kia to efficiently serve diverse market needs, from personal transportation to commercial applications.

Kia’s Future Design and Electrification Vision

The event will also provide insights into Kia’s broader electrification strategy through presentations from senior leadership. The company’s “Opposites United” design philosophy will be highlighted through teaser images and videos, demonstrating how this aesthetic approach translates across different vehicle categories.

Moreover, the timing of these announcements takes on added importance given the recent strong growth in global EV sales, suggesting Kia’s expanded lineup and innovative approaches could help maintain this momentum while addressing key market segments previously underserved by electric options.

Read More: Kia’s NACS Adapters Rollout: Opening The Door To Tesla’s Supercharger Network

By addressing both personal and commercial transportation needs while maintaining a focus on affordability, Kia appears positioned to play an influential role in accelerating the global transition to EVs in the automotive landscape.

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