Tesla sales in several European countries continue tumble in April

Tesla’s sales across Europe continued to see headwinds in April, industry data shows. Across much of Europe, the electric vehicle maker faced four consecutive months of declining sales. This was despite the start of deliveries of the new Model Y, which is currently being produced at Tesla’s Germany-based vehicle factory, Gigafactory Berlin-Brandenburg.

A Challenging April

In Sweden, Tesla’s sales plummeted 80.7% to just 203 vehicles in April, the lowest since October 2022, according to Mobility Sweden. The Netherlands saw a 73.8% drop to 382 cars, while Denmark and France reported declines of 67.2% and 59.4%, respectively, according to BOVAG, RAI Vereniging, RDC, and Mobility Denmark data. Portugal’s sales also fell 33% to 302 vehicles last month, per industry association ACAP, Reuters reported.

Not all of Europe saw a decline in Tesla sales. The company recorded modest increases in Norway, up 11.8% to 976 vehicles, and Italy, up 29.3% to 446 vehicles, based on Norwegian Road Federation and Italian Transport Ministry figures. The Tesla Model Y also became Norway’s most common electric vehicle on today’s roads, with over 70,000 registrations to date.

Competition And Possible Comeback

Europe’s fully electric vehicle market grew 28% in the first quarter of 2025, but Tesla’s sales fell 37.2%, per the European Automobile Manufacturers Association. Tesla’s EU battery-electric market share shrank to 8.8% from 19.7% in the first quarter, while Chinese competitors BYD and Xpeng rose to 2.9% and 1.2%, respectively.

The new Tesla Model Y is now being produced in Giga Berlin, and deliveries are now ongoing in several European markets. However, in countries such as Germany, Britain, France, and Italy, deliveries for the revamped all-electric crossover are not expected to start until June, at least according to Tesla’s website. This means that it will be quite difficult to determine just how successful the new Model Y will be in turning around Tesla’s sales slump in Europe.

Tesla is implementing aggressive sales strategies to boost sales in Europe, with the company offering loan discounts and other financial incentives to potential car buyers. Such programs have been rolled out in Norway, Sweden, Germany, Britain, and France, among others. These strategies, as well as the Model Y’s role as Tesla’s highest-volume seller, would likely determine the company’s fortunes this second quarter.

EV.com recognizes Tesla’s challenges in Europe but expects the revamped Model Y to help regain some market traction. While deals on the updated Model Y are not yet available, you can explore the best offers on Tesla vehicles and other EVs we have on our listings here.