Tesla Cybertruck Sales Crash 50% as Rivals Gain Market Share

The Tesla Cybertruck has slipped to third place in the U.S. electric pickup market, with second-quarter sales falling sharply to just 4,306 units, down 50% year-over-year, according to new data from Cox Automotive. 

The stainless-steel EV was even outsold by the GMC Hummer EV, which moved 4,805 units during the same period, though this number combines the vehicle’s pickup and SUV variants. 

Cybertruck drops behind Ford Lightning and Hummer EV

The Cybertruck’s fall is steep considering Tesla delivered nearly 17,000 units in Q3 2024, just months after the vehicle’s long-awaited debut. After that brief surge, momentum slowed amid ongoing criticism of its pricing and negative media coverage. 

Tesla had originally promised a $40,000 starting price, but the vehicle has proven to be significantly more expensive. Even a Long Range RWD variant that’s designed to be more affordable still proved very costly. Of course, negative sentiments about the vehicle, bolstered by controversies surrounding CEO Elon Musk, did not help.

In comparison, Ford’s F-150 Lightning led the segment once again, with 5,842 deliveries in the second quarter. GMC’s Hummer EV saw a 54% year-over-year sales increase, though the vehicle’s numbers are distorted since they include both the model’s SUV and pickup truck versions, according to TechCrunch.

Broader EV truck market remains volatile

Rivian’s R1T also saw significant losses, with Q2 deliveries falling to 1,752 units, nearly half of what it moved during the same period last year. The Chevrolet Silverado EV, however, continued to grow, reaching 3,056 deliveries, up 39% year-over-year. GMC’s new Sierra EV added 1,524 units in Q2 2025. 

Analysts point to high pricing, ongoing supply chain issues, and evolving consumer preferences as key factors shaping the fluctuating landscape of the electric truck market.

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