Sharp Unveils Futuristic LDK+ EV Concept: A Tech-Driven Living Room On Wheels

In a surprising move that further blurs the lines between the tech and automotive industries, Sharp Corporation has unveiled its first electric vehicle (EV) concept, the LDK+.

Revealed at the SHARP Tech-Day ’24 “Innovation Showcase” in Tokyo, this futuristic minivan represents the electronics company’s ambitious foray into the increasingly crowded EV market.

A Living Room on Wheels

According to Sharp, the LDK+, which stands for “Living, Dining, Kitchen plus,” reimagines the concept of vehicular space. Designed as an “extended living room,” the minivan focuses heavily on passenger comfort and entertainment, especially during stationary periods.

The LDK+ comes equipped with several standout features designed to enhance both comfort and functionality. At the heart of the experience is a massive 65-inch display in the rear, which transforms the vehicle into a mobile theater, play area, or even a workspace. This screen provides entertainment and productivity options for passengers on the go.

In addition, the rear seats are designed to rotate backwards, allowing for a more versatile seating arrangement. Privacy is also a key consideration, with liquid crystal shutters on the side windows that can be adjusted for discretion at the touch of a button.

To further boost sustainability and convenience, the LDK+ is fitted with solar panels on the roof, offering supplementary power for various in-car functions. In case of emergencies, the EV includes a separate “storage battery,” providing an emergency power supply when needed.

AI-Driven Comfort

At the heart of the LDK+ is Sharp’s proprietary AI system, CE-LLM (Communication Edge-Large Language Model). This advanced AI operates directly in the vehicle, providing real-time, natural interactions without relying on cloud processing for immediate responses. For more complex queries, it seamlessly connects with cloud AI.

The AI system, combined with Sharp’s AIoT and sensing technologies, creates a personalized, adaptive interior environment. It can automatically adjust settings such as air conditioning and lighting based on user preferences gatheredfrom connected home appliances.

Collaboration with Foxconn

To bring the LDK+ to life, Sharp has partnered with Foxconn and has been expanding into the EV sector with its open platform initiative. The LDK+ is built on Foxconn’s EV open platform, which provides a modular system for automakers and tech companies to develop EVs more efficiently. This collaboration allows Sharp to focus on innovative features and user experience while leveraging Foxconn’s expertise in vehicle infrastructure.

Future Plans and Industry Context

Kazuma Naito, software development manager at Sharp’s Next Innovation branch, stated to Automotive News that the company aims to start selling cars by 2030, though this timeframe is currently a “loose goal.” Initially, Sharp plans to focus on the Japanese market, with vehicles potentially built domestically or by Foxconn in locations such as China.

Sharp’s entry into the EV market follows a trend of tech companies venturing into the automotive sector. Notable examples include Sony’s partnership with Honda to form Sony Honda Mobility, planning to launch the Afeela electric sedan in 2025. 

However, not all tech-to-automotive transitions have been successful, as evidenced by Apple’s recent cancellation of its long-rumored car project after a reported investment of over $10 billion over a decade.

Read More: Japanese Automakers Form Power Trio: Nissan, Honda, and Mitsubishi Join Forces For EV Race

With the unveiling of the LDK+, Sharp has made a bold statement about its future direction and vision for the intersection of home electronics and mobility. As we approach 2030, all eyes will be on Sharp to see how this ambitious project develops and whether it can successfully challenge established automakers and other tech companies entering the EV market.

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