Rivian Introduces Up To $6,000 Off R1S And R1T Models In New Promotion

Rivian, the electric vehicle (EV) automaker that delivered over 51,500 vehicles in 2024, has unveiled a compelling new promotion offering significant discounts on its R1S and R1T models.

The program, which runs through March 31, 2025, provides customers with savings of up to $6,000, reflecting the company’s recent manufacturing efficiency improvements and cost reductions. This new incentive program emerges following Rivian’s strategic operational changes, including the temporary shutdown of its Normal, Illinois manufacturing plant last April and the renegotiation of supplier contracts.

These modifications have led to what CEO RJ Scaringe describes as “significant cost improvements,” particularly evident in the company’s next-generation vehicles. The newer models demonstrate enhanced manufacturing efficiency, notably reducing the number of electronic control units (ECUs) from 17 to just seven in their latest R1T and R1S vehicles.

The discount structure varies based on vehicle configuration, with the most substantial savings available on the top-tier models. The Tri-motor configuration with Max battery pack qualifies for the maximum discount of $6,000 in the United States (U.S.) or CAD 8,600 in Canada. The Dual-motor variant with Max battery and Performance upgrade offers $4,500 in savings (CAD 6,500), while the standard Dual-motor with Max battery configuration provides $3,000 off (CAD 4,300).

To qualify for these incentives, potential buyers must follow a specific process, though it’s notably more flexible than traditional trade-in programs. While customers must request a trade-in estimate for their current vehicle, they are not required to actually trade it in. However, they must place their order through Rivian’s online store between January 21 and March 31, 2025, and take delivery by the March 31 deadline.

The pricing context is important to consider: even with these substantial discounts, the vehicles remain in the premium segment. The most affordable R1S models in current inventory start at $89,900, with lease options beginning around $1,099 per month. R1T pricing follows a similar pattern, with Tri-motor versions ranging from $100,900 to $111,300 for fully-equipped models.

These discounts follow Rivian’s previous October promotion, which offered up to $3,000 to owners of gas-powered vehicles, indicating the company’s continued strategy to attract customers from traditional automotive segments. The program aligns with Rivian’s broader business improvements, including streamlined production processes and the introduction of more efficient battery packs featuring redesigned modules and improved packaging.

Notably, it is worth mentioning that certain configurations are excluded from the promotion, including Dual Standard configurations, those with Large battery packs, custom builds, demonstration vehicles, and pre-owned models. Additionally, vehicle transfer fees ranging from $350 to $800 may apply depending on the customer’s location.

Read More: Rivian Surpasses Expectations: Achieving Record EV Deliveries In 2024

This aggressive pricing strategy comes at a crucial time for Rivian as it seeks to build on its modest delivery growth from 2024 and strengthen its position in the increasingly competitive EV market. The program illustrates a significant opportunity for consumers considering the transition to premium EVs, provided they can act within the promotion’s relatively brief window.

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