Polestar’s performance in Q2 reinforces the company’s retail-focused strategy

Polestar delivered an estimated 18,049 vehicles in Q2 2025, marking a 38% increase over the same period last year. First-half sales reached 30,319 units, up 51% from H1 2024. The Swedish EV maker attributed this growth to its expanding retail footprint and continued consumer interest for its lineup of premium all-electric vehicles.
Polestar CEO Michael Lohscheller issued a comment about the company’s second quarter results in a press release. He acknowledged that the company achieved this momentum in a complex macroeconomic environment, reinforcing confidence in its long-term strategy.
“We’ve delivered another strong quarter of growth, in increasingly challenging market and geopolitical conditions. Volume growth of 38% in the second quarter and 51% in the first half of the year is a clear sign that our retail expansion is delivering and that more customers are choosing Polestar,” he said.

Alongside growing sales, Polestar continues to position itself as a leader in sustainability. The company remains committed to cutting per-vehicle greenhouse gas emissions by 50% by 2030, with a broader goal of full climate neutrality by 2040.
Polestar currently sells the Polestar 2, 3, and 4, with upcoming additions like the Polestar 5, 6, and 7 set to broaden its appeal. With growing sales, a clear roadmap, and an eco-conscious brand identity, Polestar appears well positioned to compete in the premium EV market through the remainder of the decade.
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