Polestar Posts Best Sales Year Ever as Retail Volumes Jump 34%

Polestar posted its strongest retail performance on record in 2025, delivering more than 60,000 vehicles globally despite a challenging EV market.

The results mark a sharp rebound for the Swedish EV maker, driven by network expansion, a broader product lineup, and improving momentum across key European markets.

Record sales year highlights growing demand

Polestar reported full-year 2025 retail sales of 60,119 vehicles, up 34% from 44,851 units in 2024. The fourth quarter capped the year with estimated retail sales of 15,608 cars, representing a 27% increase compared with the same period a year earlier.

CEO Michael Lohscheller said 2025 was the company’s best year ever for retail volumes, even as EV makers faced pricing pressure, slowing demand in some regions, and intensifying competition. Polestar said it gained market share and outsold several established automakers in parts of Europe, helped by a sales network that expanded by more than 50% during the year, excluding China.

The company credited its improved performance to stronger retail execution, wider physical and digital sales coverage, and sustained interest in its growing lineup of electric performance models.

Strategy update and Nasdaq compliance ahead

Looking ahead, Polestar management plans to outline its next phase on February 18, 2026, when the company will host a strategy update covering product developments and its financial outlook. The event will be livestreamed and made available via Polestar’s investor relations platform.

The company also confirmed it has regained compliance with Nasdaq’s minimum bid price requirements following a change to its American Depositary Share ratio in December 2025. Nasdaq notified Polestar later that month that its ADS price had remained above $1.00 for the required period.

Polestar currently sells four models globally: the Polestar 2, 3, 4, and 5, and plans to further expand its lineup later this decade. As the brand continues to scale production across North America, Asia, and eventually Europe, the strong retail growth in 2025 provides a firmer foundation heading into what management has described as a pivotal period for execution and profitability.

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