Polestar Names LG2 as Creative Agency to Support Canadian Expansion

Polestar has named LG2 as its new creative agency in Canada as the electric automaker accelerates its expansion in the market following the first customer deliveries of the Polestar 4. The partnership is intended to strengthen brand awareness and local engagement as Polestar scales its Canadian operations.

Polestar appoints LG2 as creative agency in Canada

Polestar said it has selected LG2 as its creative agency of record in Canada. LG2, the country’s largest independent creative agency, will support Polestar’s marketing and brand strategy as the automaker continues to grow its presence nationwide.

Polestar said the partnership aligns its global, design-led identity with LG2’s understanding of Canadian culture, allowing the brand to better connect with local audiences while maintaining consistency with its international positioning. The move comes as Polestar looks to broaden its reach among both mainstream consumers and automotive enthusiasts, according to Little Black Book.

Hugues Bissonnette, head of Polestar Canada, said the collaboration reflects shared values around design, performance, and innovation, with a focus on delivering campaigns that resonate locally while supporting the brand’s long-term vision.

Partnership follows Polestar 4 deliveries in Canada

LG2 is set to begin work with Polestar Canada on February 1, 2026. The agency will support marketing efforts tied to Polestar’s full electric lineup in the country, including the Polestar 3 and the Polestar 4.

The appointment closely follows the start of Polestar 4 customer deliveries in Canada, which began in December 2025. Polestar said the timing reflects its intention to build momentum as new models reach customers and showroom traffic increases.

Polestar framed the partnership as part of its broader effort to establish a stronger foothold in Canada, a market it views as strategically important for its long-term growth as it continues rolling out new electric performance vehicles.

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