Polestar Accelerates EV Rollout After Record Sales With 4 New Models for 2026

Polestar has unveiled the largest product expansion in its history, confirming plans to launch four new electric vehicles by 2028. The rollout begins this summer with deliveries of the Polestar 5, followed by a new variant of the Polestar 4 in late 2026, a next-generation Polestar 2 in 2027, and the all-new Polestar 7 in 2028.

Polestar accelerates four-model rollout through 2028

CEO Michael Lohscheller said the brand is targeting high-growth, high-value EV segments with what he described as a record-speed expansion.

“Following our best sales year ever, we are now launching the largest model offensive in our history, with four premium EVs coming to market within three years,” Lohscheller said.

The Polestar 5, positioned as a four-door grand tourer, will serve as the company’s halo model. Deliveries are expected to begin in summer 2026. Later this year, Polestar will introduce a new variant of its current best-seller, the Polestar 4, with customer deliveries targeted for the fourth quarter of 2026, according to a press release.

In early 2027, Polestar plans to launch a completely redesigned successor to the Polestar 2, the sedan that has sold more than 190,000 units globally. The final piece of the offensive arrives in 2028 with the Polestar 7, a compact premium SUV aimed at Europe’s largest battery-electric segment.

“With Polestar 7 we are entering the largest EV segment in Europe, the compact SUV segment, which accounts for approximately one-third of total BEV volumes in 2025,” Lohscheller added.

Growth strategy centers on retail expansion and mix shift

Polestar said 2025 marked its strongest year ever in retail sales despite geopolitical and economic headwinds. For 2026, the company expects low double-digit volume growth and plans to expand its retail network by 30%.

The sales mix is projected to shift increasingly toward the Polestar 4 as new variants broaden its appeal. Management emphasized a disciplined operational approach, focusing on quality retail sales and improving profitability.

“Polestar continues to challenge the automotive industry, now by entering fast-growing and high value segments in record speed,” Lohscheller said.

Financial guidance for 2026 will be released alongside the company’s full-year 2025 results.

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