Nissan Makes the 2024 Ariya More Affordable with New Prices

In a pivotal development for the electric vehicle (EV) sector, Nissan has announced the launch of the 2024 Ariya, priced competitively at $39,590. This pricing strategy is part of Nissan’s effort to make electric cars more attractive to a broader range of consumers, featuring price cuts from $3,600 to $6,000 across various models. This initiative places the Ariya as a forefront contender in the affordable EV market, signaling Nissan’s deep-rooted commitment to sustainable transportation.

Trisha Jung, the spearhead of Nissan U.S.’s EV Strategy and Transformation, emphasized the significance of this approach. “With the EV industry on an upward trajectory, the Ariya’s new price point is set to boost its market presence and provide unparalleled value to our clientele,” Jung remarked. This statement underscores Nissan’s strategy to stay competitive and meet the growing consumer demand for electric vehicles.

The Ariya is engineered to cater to diverse needs, offering dual battery configurations, the option of front-wheel or the sophisticated e-4ORCE dual-motor all-wheel drive, and five premium tiers. Its impressive EPA-estimated range of up to 304 miles and the integration of ProPILOT Assist 2.0 for autonomous driving on selected models highlight Nissan’s focus on innovation and user convenience.

Performance-wise, the Ariya doesn’t disappoint, with a choice between a 63-kWh standard range battery or an 87-kWh extended range battery. The state-of-the-art e-4ORCE all-wheel-drive system is designed to boost driver confidence and ensure a smoother ride, marking the Ariya as a leader in electric vehicle technology.

The Ariya’s excellence hasn’t gone unnoticed, receiving accolades such as a spot on the Wards 10 Best Interiors & UX list for 2023, Newsweek magazine’s “Editor’s Pick,” and the prestigious 2024 TOP SAFETY PICK by the Insurance Institute for Highway Safety (IIHS).

Nissan is also pioneering in enhancing the electric driving experience by partnering with Tesla to introduce a North American Charging Standard (NACS) adapter for the Ariya. This move drastically expands fast-charging options, with plans to incorporate a NACS port in all U.S. and Canadian market EVs by 2025, promoting ease of use on the Tesla Supercharger network.

The introduction of the EV Carefree+ package further demonstrates Nissan’s dedication to providing a seamless and worry-free ownership experience for EV customers, reinforcing the company’s support for the transition to electric mobility.

The debut of the 2024 Nissan Ariya marks a significant leap towards making EV technology more accessible and appealing to a wide audience. Nissan’s investment in innovation, customer satisfaction, and aggressive pricing strategies positions the Ariya as a key contributor to the evolving landscape of electric mobility.

By EV.com

Categories: News