Lucid Trims Workforce by 12 Percent and Keeps Robotaxi Strategy Intact

Lucid Motors is cutting 12% of its workforce as the company works toward profitability. The reduction does not affect hourly employees in manufacturing, logistics or quality roles, but is expected to impact hundreds of salaried staff.

Lucid reported 6,800 full-time employees globally at the end of 2024.

Workforce reduction tied to profitability push

In the internal memo, which was obtained by TechCrunch, interim CEO Marc Winterhoff said the layoffs are intended to “improve operational effectiveness and optimize our resources as we continue on our path toward profitability.”

“Saying goodbye to colleagues is never easy,” Winterhoff wrote. “We are grateful for the contributions of those impacted by today’s actions, and we are providing severance, bonus, continued health benefits, and transition support to help them through this period.”

Lucid did not immediately provide additional comment beyond the memo.

The move comes as the company continues scaling production of the Lucid Gravity SUV. While early production was marked by quality and ramp-up challenges, Lucid has since increased output and doubled its 2024 production volume last year.

Mid-size EV and robotaxi plans continue

Winterhoff emphasized that the layoffs do not signal a strategic shift.

“Importantly, today’s actions do not affect our strategy,” he wrote. “Our core priorities remain unchanged, and we continue to focus on the start of production of our Midsize platform. With disciplined execution, we are also focused on further expansion into the robotaxi market, continued ADAS and software development, and growth in sales of Lucid Gravity and Air across existing and new geographies.”

Lucid plans to launch a more affordable mid-size EV later this year with a targeted price around $50,000. The company is also collaborating with Uber and Nuro to develop a robotaxi service in the San Francisco area.

The restructuring comes during a period of leadership transition. Former CEO Peter Rawlinson stepped down in February 2025, and Lucid has yet to appoint a permanent replacement. The company is scheduled to report its 2025 financial results next week.

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