Lucid Teams Up With NBA Stars Jalen Brunson and Josh Hart for New Ad Campaign

Lucid Motors has teamed up with New York Knicks standouts Jalen Brunson and Josh Hart in a new campaign centered on performance, preparation, and the relentless pursuit of greatness.

The collaboration highlights Lucid’s alignment with top-tier athletes who embody the brand’s ethos of precision, innovation, and uncompromising ambition.

A meeting of performance, purpose, and precision

“Jalen and Josh are two of the NBA’s brightest stars, bringing the same commitment to excellence, performance and precision that drives our mission at Lucid,” said Akerho “AK” Oghoghomeh, Lucid’s Senior Vice President of Marketing, in a press release. The campaign launches alongside the Knicks’ home opener at Madison Square Garden, featuring out-of-home and social activations designed to spotlight the link between athletic and automotive mastery.

Brunson shared, “To be one of the best, you have to be willing to do whatever it takes. It’s a commitment to improving every day, and never accepting that you can’t reach that next level.”

Hart and Brunson reflect Lucid’s uncompromising mindset

For Hart, greatness begins long before tipoff. “To me, success is defined by everything you do before ever stepping on the court. It’s about work ethic, creativity, determination and pushing to new limits. I’ve seen all of that and more at Lucid, they push boundaries to create the best cars in the world.”

The partnership underscores Lucid’s effort to merge technology and culture, positioning the brand as more than a carmaker, it’s a symbol of purposeful innovation. By connecting with high-performing athletes who share its vision, Lucid reinforces its message: excellence is not an option; it’s the standard.

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