Lucid Starts Production Of Gravity Model: Entering The Luxury Electric SUV Market

Lucid has officially begun production of its highly anticipated Gravity electric SUV, marking a pivotal moment for the company’s future and the evolving landscape of luxury EVs.

A Groundbreaking SUV Takes Shape

Rolled off the production line at Lucid’s Casa Grande, Arizona plant, the Gravity represents more than just a new vehicle—it’s a strategic expansion for a company that has thus far been known primarily for its Air sedan. This launch signals Lucid’s ambition to compete in the increasingly competitive electric SUV market.

Key Features That Set the Gravity Apart

One standout feature is its exceptional range, offering over 440 miles on a single charge, a benchmark for long-distance travel. The Gravity also excels in cargo capacity, providing up to 120 cubic feet of space, making it ideal for families or adventurers. Its passenger flexibility is another highlight, with seating options for up to seven people. 

On the performance front, the SUV delivers a remarkable 828 horsepower through its dual electric motors, ensuring a powerful and dynamic driving experience. Adding to its appeal are luxury amenities, including 18-way power-adjustable seats with massage functionality, creating a premium in-cabin experience.

Pricing and Availability

Lucid is offering the Gravity in two main configurations to cater to different customer needs. The Grand Touring model, priced at $94,900, represents the premium option and is available for order now. For buyers seeking a more accessible price point, the Touring model will be introduced in late 2025, starting at $79,900. Both options underscore Lucid’s focus on combining luxury, performance, and practicality in the growing electric SUV segment.

Strategic Significance

For Lucid, the Gravity represents a critical opportunity. The company’s Air sedan has not met initial sales expectations, and the SUV market offers a potentially more lucrative path forward. By entering a segment dominated by competitors like Tesla and Rivian, Lucid is betting on its technological innovation and luxury positioning.

CEO Peter Rawlinson is not stopping with the Gravity. The company has already announced plans for a midsize electric SUV targeting the Tesla Model Y market in 2026, demonstrating a clear long-term strategy of expansion and innovation.

Market Context

The EV market continues to evolve rapidly. While established players like Tesla and Rivian have significant market share, there’s room for innovative newcomers like Lucid who can offer unique value propositions.

The Gravity also comes with modern conveniences like a native NACS port, allowing easy access to Tesla’s Supercharger network—a feature that addresses one of the traditional pain points for EV owners.

Lucid Gravity’s Challenges Ahead

Despite its notable specifications, Lucid faces significant challenges. The EV market is increasingly competitive, and the company will need to prove it can scale production, deliver consistently, and build buyer trust.

Read More: Lucid Officially Launches Gravity SUV With Starting Price At $79,900

By combining exceptional range, powerful performance, and innovative design, Lucid is positioning itself as a potential disruptor in an increasingly crowded market.

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