Lucid Motors Extends $7,500 Gravity SUV Discount as Orders Surge

Lucid Motors is keeping its $7,500 discount on the Gravity SUV through the end of the year, stepping in to fill the gap left by expired federal EV incentives.

Interim CEO Marc Winterhoff said the move aims to support customers who placed early orders but risked missing out after federal tax credits ended on September 30.

Lucid pushes ahead with Gravity rollout despite end of federal incentives

Winterhoff told Brew Markets that Lucid “has so many orders” and doesn’t want to turn customers away after missing incentive deadlines. Under the Inflation Reduction Act, buyers previously qualified for up to $7,500 in EV tax credits, a program that has since lapsed, leaving automakers to find their own ways to sustain demand.

Lucid’s Gravity SUV starts around $70,000, placing it squarely in the luxury EV segment alongside brands like BMW, Audi, and Mercedes-Benz, according to Yahoo Finance. The continuation of the discount effectively restores the value of the now-expired tax credit and positions Lucid as one of the few premium EV makers actively cushioning buyers from the policy shift.

Automaker eyes lower price range and continued EV expansion

Lucid Motors also plans to broaden its lineup, aiming to lower entry-level pricing to roughly $50,000 with a new mid-size EV expected in 2026, according to Electrek. The company says electrification “is the future,” even as some competitors scale back production plans.

Industry analysts note that falling battery costs, advances in charging technology, and growing recycling capacity could help bring EV prices down further. Combined with reduced maintenance and charging costs, many drivers may find total ownership more affordable than gasoline alternatives. For now, Lucid’s strategy underscores confidence in long-term EV adoption despite short-term incentive changes.

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