Kia Solidifies EV Ambitions: 1.6 Million EV Sales By 2030

Kia is forging ahead with plans to become a leader in the global electric vehicle (EV) market. Despite anticipating “some difficulties” in the short term, the company is steadfast in its goal to sell 1.6 million EVs annually by 2030.

Weathering Near-Term Headwinds

Kia expects shifting government policies and new tariffs on EV imports in key markets like the United States (U.S.) and European Union (EU) to create challenges in the coming years. However, the company remains committed to its long-term sales target.

“We’re not pushing volume to market. Especially this year, the market is changing very rapidly and there are so many uncertainties,” stated Kevin Ahn, CEO of Kia Asia Pacific. “But our long-term target is for 2030, 1.6 million EVs. On the way there, there will be some chasms, there will be some difficulties, some volumes going down because of the market conditions and government policies.”

Expanding Affordable EV Lineup,

Kia is expanding its EV lineup to cater to a broader range of consumers, with a focus on more affordable models. The company recently launched its first three-row electric SUV, the EV9, which starts under $55,000 in the U.S. – what Kia calls a “wake-up call” for the industry.

Kia is also introducing the EV3, a compact electric SUV starting at around $30,700 in South Korea after incentives, with a range of up to 375 miles. The EV3 has already generated strong demand in Kia’s home market and has now rolled out in Europe as well.

Next year, Kia plans to launch the EV4, an entry-level electric sedan that the company claims is “an entirely new type of EV sedan.”

Navigating Uncertain Policy Landscape

While Kia remained tight-lipped on the potential impacts of the recent U.S. election, the company is bracing for new tariffs and policy changes that could disrupt the EV market. However, the automaker remains committed to its U.S. production plans, including assembling EVs at its plant in West Point, Georgia.

“Recently the U.S. has finished their election and there are big changes, expectations. So it’s too early to discuss those kinds of issues,” Ahn stated, adding that Kia will continue to expand its EV manufacturing footprint in China and Europe as well.

Read More: Kia EV3 Unveiled: A Compact SUV Offering Up To 375 Miles of Range in Europe

With Kia’s goal to its 1.6 million EV sales target for 2030 and introduction to more accessible EV models, it aims to solidify its position as a leader in the global transition to electric mobility.

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