General Motors is preparing to flood the market with more affordable EVs.

General Motors is preparing to flood the market with more affordable EVs, following the reveal of the 2027 Chevy Bolt, currently America’s cheapest all-electric car at $29,990.
President Mark Reuss confirmed that the automaker’s next wave of sub-$30K electric vehicles will form an entire “family” designed to make EV ownership accessible to millions of drivers.
Speaking on a recent podcast, Reuss said future low-cost models will carry on the Bolt’s mission, hinting at multiple body styles built around similar price points. “What comes after (the 2027 Bolt), whether it’s called a Bolt or not, will be a family of things that is low priced,” he explained.
Reuss noted that these vehicles will share the same size and price vein, reinforcing GM’s goal to “put everyone in an EV,” according to GM Authority. The move reflects a renewed push to balance affordability with practicality amid increased competition.

To reach these lower prices, GM is betting on major advances in its Ultium platform and upcoming lithium manganese-rich (LMR) batteries. Reuss said the company is exploring “battery chemistry and form in a different architecture” to improve efficiency and reduce costs.
GM plans to debut its first LMR-powered model in 2028, and it would likely be produced at a U.S.-based Ultium Cells facility operated with LG Energy Solution. The new batteries aim to reduce reliance on expensive materials like cobalt while boosting range and durability.
Reuss added that investing in homegrown R&D is GM’s key to competing with low-cost Chinese EVs: “We can’t go and copy the way they do things. We have to be better.”
Check out the GM executive’s interview below.
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