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Chery Says It Wants to Enter the U.S. Auto Market in the Future

Speaking at the company’s headquarters in Wuhu, Chery International president Zhang Guibing said the automaker sees long term potential in the American market.

EV.com Staff

May 20, 2026 | Updated 08:21, May 20, 2026

2 min read

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Chery said it is considering entering the U.S. market in the future, though executives stressed that any expansion would depend on both company readiness and evolving automotive policies between China and the United States.

Chery says it hopes to enter U.S. market at the right time

Speaking at the company’s headquarters in Wuhu, Chery International president Zhang Guibing said the automaker sees long-term potential in the American market.

“When we find a good and suitable time in the future, we definitely hope to enter it,” Zhang told reporters.

“Everyone knows the American car market is huge,” he added. “We definitely have the idea of selling cars in the United States. Everyone definitely has that idea.”

Zhang said any potential move would depend on industry regulations and broader policy conditions in both countries, according to Reuters.

Chinese automakers have faced significant barriers in the U.S., including 100 percent tariffs on Chinese-made electric vehicles, restrictions on connected car technology, and growing political scrutiny from lawmakers and industry groups.

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Chinese automakers continue focusing on Europe and Latin America

Chery has not yet entered the U.S. market and, like many Chinese automakers, has instead focused expansion efforts on Europe, Latin America, the Middle East, and Southeast Asia.

Chinese brands including BYD, Geely, and Great Wall Motor have also explored or expanded operations in Mexico and Latin America as alternative growth markets and possible gateways into North America.

Some Chinese-linked automakers already maintain a limited U.S. presence through manufacturing or research operations. Volvo Cars, owned by Geely, operates a manufacturing plant in South Carolina.

Chery’s global communication chief Ash Sutcliff previously said the company could make an announcement regarding U.S. expansion within the next 24 to 36 months.

Other Chinese EV companies remain cautious about entering the U.S. passenger vehicle market. BYD has said it does not plan to sell passenger cars in the country, while Xiaomi has also stated it has no current plans to enter the U.S. market.

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