Volkswagen’s Cupra Set To Bring Two EVs To The U.S.

In a bold move to expand its global footprint, Volkswagen’s Cupra brand is gearing up to debut in the United States (U.S.) by the end of the decade with two electric vehicles (EVs). The announcement was made at Spain-based automaker SEAT’s annual media conference in Barcelona, where CEO Wayne Griffiths unveiled plans to introduce two all-electric SUVs to the American market, marking a significant shift in strategy for the Spanish automaker.

The upcoming electric SUVs for the U.S. lineup will include an electrified version of the Formentor and a yet-to-be-named model designed specifically for the U.S. market. In addition, these EVs will be assembled at Volkswagen’s North American factories and that would give them a chance to be eligible for the EV tax credit.

Cupra’s entry into the U.S. market comes after years of success in overseas markets, where its EVs have gained popularity for their performance and design.

“We know it’s a matter of being well-prepared and doing it right if you go to the U.S., so after testing the brand, we know our cars will reflect what customers are looking for,” said Griffiths about entering the U.S. market.

While details about Cupra’s distribution model in the U.S. remain under wraps, Griffiths hinted at a new approach to sales that could involve a blend of online and traditional dealership channels. This innovative strategy reflects the brand’s commitment to meeting the evolving needs of consumers in the digital age.

As Cupra prepares to make its mark in the U.S., anticipation is building among EV enthusiasts eager to experience the brand’s dynamic driving experience firsthand. With its distinctive styling, innovative technology, and dedication to improving performance, Cupra can become a formidable player in the competitive U.S. EV market.