Kia Presents Ambitious Roadmap to Lead Global Electrification Era Involving EVs

Kia presented an extensive roadmap during its CEO Investor Day in Seoul, Korea, outlining its strategic vision to spearhead the global electrification revolution with one of the focuses being electric vehicles (EVs). Kia is driving forward its transformation into a “Sustainable Mobility Solutions Provider.”

The event presented Kia’s dedication to proactively navigating the hesitations within the mobility industry landscape, including the evolving EV market. By 2030, The company aims to sell 1.6 million EVs annually, introducing a total of 15 models to its portfolio.

To accomplish these goals, Kia has devoted noteworthy investments, totaling KRW 38 trillion (USD 29 billion) by 2028. Of this, KRW 15 trillion (USD 11 billion) is dedicated to future business endeavors. In 2024 alone, Kia arranges its sights on achieving KRW 101 trillion (USD 74 billion) in revenue, accompanied by a KRW 12 trillion (USD 8 billion) operating profit and an impressive operating profit margin of 11.9%.

Kia’s strategic approach also addresses the obstacles posed by the fast-evolving EV market. In addition, Kia will launch six EV models by 2026, with a focus on major markets such as the U.S., Europe, and South Korea, alongside region-specified EVs designed for emerging markets.

Kia’s strategic approach to EVs extends beyond product offerings to encompass the development of a robust charging infrastructure. The company plans to deploy more than 5,400 E-pit branded stations in South Korea by 2030, with additional investments in charging infrastructure planned for North America and Europe.

The event also shed light on Kia’s commitment to Environmental, Social, and Governance (ESG) principles. The company aims to designate a more eco-friendly manufacturing environment, strengthen the development of eco-friendly products, actively participate in addressing global social issues, and ensure transparent and reliable governance practices.

President and CEO Ho Sung Song emphasized the company’s commitment to Environmental, Social, and Governance (ESG) management. “Kia is enhancing its global business strategy to further the establishment of an innovative EV lineup and accelerate the company’s transition to a sustainable mobility solutions provider,” stated Mr. Song.

He further states, “By responding effectively to changes in the mobility market and efficiently implementing mid-to-long-term strategies, Kia is strengthening its brand commitment to the wellbeing of customers, communities, the global society, and the environment.”

With a clear focus involving electrification and a comprehensive strategy to address the evolving EV market, Kia’s roadmap presents itself as evidence to lead in the EV market.

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