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Kia and Hyundai Shatter U.S. Sales Records In August As Demand For EVs Soar

Kia Sold Over 75,200 Units, Setting An All-Time Monthly Record, While Hyundai Delivered 79,278 Units, Marking Its Best-Ever August

2 min read

By Michael Phoon • September 4, 2024

Hyundai IONIQ 5 (Image: Hyundai) and Kia EV9 (Image: Kia)

In a major milestone for the Korean automakers, both Kia and Hyundai have set new United States (U.S.) sales records, driven by robust demand for their lineup including their electric vehicles (EVs).

Kia Hits Sales Record Again

Kia America reported that its dealer sales in August were higher than any month in the company’s history, breaking its own record set just the previous month. The automaker sold over 75,200 units, a 4% increase compared to August 2023.

Kia credited the strong performance to higher demand for its SUVs and EVs. A key contributor was the company’s first three-row electric SUV, the EV9, which saw sales of 2,388 units in August, bringing the year-to-date total to 13,874.

While sales of Kia’s flagship EV6 model dipped 23% last month, they are still up 13% year-to-date, with 14,373 units sold through August.

Hyundai Achieves Best-Ever August Sales

Hyundai also reported record-setting sales in August, with 79,278 units delivered, a 22% increase from the same period last year. This marked the company’s best-ever total and retail sales month in the U.S. market.

Notably, Hyundai’s IONIQ 5 was a standout performer, setting a new August sales record with a 74% surge in retail deliveries. The IONIQ 5 saw 4,838 units sold last month, bringing the year-to-date total to nearly 27,000 – a 26% increase over the previous year.

Kia And Hyundai Lead the Way

Both Kia and Hyundai reported strong growth in their electrified vehicle lineups. Kia’s EV sales climbed 27% year-over-year, while its plug-in hybrid sales jumped 43%. At Hyundai, its EV and overall hybrid sales numbers went up 27% and 69% respectively.

As Kia and Hyundai continue to introduce new electric models, such as the Kia EV9 and the upcoming Hyundai IONIQ 9, the companies are set to capitalize on the growing demand for EVs in the U.S. market.

“Kia’s dealer sales were higher than any month in company history,” said Eric Watson, Kia America’s vice president of sales. “The addition of the EV9 pushed Kia’s EV sales up 27% compared to last year.”

Hyundai’s CEO, Randy Parker, echoed the sentiment, stating, “This was a record-setting August for Hyundai in total and retail sales.”

As Kia and Hyundai’s EV strategy is making strides in the U.S. market, their diverse range of EV offerings appears to be paying dividends and solidifying their position as leaders in the U.S. automotive landscape.

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