Enel X Way North America To Cease EV Charging Business In U.S. And Canada

In a significant shift in the electric vehicle (EV) charging landscape, Enel X Way North America has announced its decision to close its electric mobility business in the United States (U.S.) and Canada, effective October 11, 2024. 

Key Points of the Closure

Enel X Way North America will officially close operations on October 11, 2024, affecting both the United States and Canada. As part of the closure, customer support services are being discontinued immediately. However, residential JuiceBox chargers will retain basic charging functionality, though all Enel X Way software and mobile apps will cease to operate.

Reasons for the Exit

The decision to exit the market stems from several factors identified by Enel Group, the parent company of Enel X Way North America. A key reason is a strategic shift in focus, with the company moving toward bundled EV charging solutions that integrate electricity retail offerings. 

This model no longer aligns with Enel North America’s current business structure. Additionally, changes in the U.S. EV market, including slower-than-anticipated sales growth, have affected their business. Rising interest rates have further complicated efforts to scale charging infrastructure, leading to a reassessment of the company’s future in this sector.

Impact on Customers

The closure will have a significant impact on both residential and commercial customers. Owners of residential JuiceBox chargers will retain basic charging functionality, but all smart features that rely on app connectivity will no longer work. Commercial charging stations, which depend on Enel X Way’s software, will lose essential functionalities. 

Moreover, the Enel X Way app and other related e-mobility apps will be removed from app stores, cutting off further software-based support for all users.

Customer Support and Claims

Enel X Way has stated that a third-party firm will be appointed to manage the closure process. A dedicated claims information page is expected to be available soon for customers with outstanding matters, including accounts, orders, or obligations.

Industry Implications

This exit marks a significant development in the North American EV charging market. JuiceBox, acquired by Enel through its purchase of eMotorWerks in 2017, has been a popular choice among EV early adopters and was sold through multiple automakers.

The decision reflects broader challenges in the EV charging industry, including the need for sustainable business models and the impact of macroeconomic factors on infrastructure development.

Enel’s Future in North America

While exiting the EV charging business, Enel Group emphasized that North America remains a core geography for its operations. The company plans to continue focusing investments on utility-scale renewables and demand response in the region.

Read More: U.S. Treasury And IRS Releases New Guidelines For 30C EV Charging Tax Credit

As the October 2024 closure date approaches, JuiceBox owners and Enel X Way commercial customers will need toprepare for the transition. The EV charging market in North America may see further consolidation and strategic shifts as companies adapt to evolving market conditions and consumer adoption rates of EVs.

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