VinFast has reached a major success with its electric vehicle (EV) SUV, the VF 3, with 27,649 pre-orders within 66 hours of opening deposits. This new record by the company reflects the popularity and potential of the VF 3 as a potential “national car” in Vietnam according to VinFast. 

The major success of the VF 3 can be considered through two key factors. The first key factor includes the VF 3’s starting price, which only costs 235 million VND (around $9,248, battery subscription) and 315 million VND (around $12,390, battery included) along with a down payment of 50-70 million VND (around $1,965-$2,750). Interestingly, the VF 3 can be financed through installments with only over 2 million VND (around $78.5) monthly payments over 8 years. With this price point, it will certainly turn heads as its affordability is on full display. 

The second factor regarding the success of the VF 3 is the unique and innovative sales strategy that the company employed by selling it on e-commerce platforms for the first time. These platforms include Shopee, VinID, and such with orders able to be placed through livestream sessions conducted by 15 influencers according to VinFast. As a result, it achieves over 50% of its total orders online in Vietnam. 

Duong Thi Thu Trang, CEO of VinFast Vietnam, expressed excitement over the new record achieved through the VF3 pre-orders stating, “The 27,649 pre-orders received within 66 hours is a testament to the strong support and trust of the Vietnamese people for VinFast. We are extremely grateful for our customers’ endorsement for the VF 3 and our brand, and we will strive to continue to earn their support as we grow into a world-class Vietnamese automaker.”

With VinFast reaching new successes from the recent introduction of its integration with Sony’s RIDEVU to its VF 8 and opening more dealerships in the U.S., the company is expanding its global footprint while enhancing its focus on its home market. Throughout these efforts, it was recently reported that VinFast’s stock increased by 50%, reflecting the company’s successful outcome. 

With VinFast making several moves to boost its position in the global EV market, the company is steadfast in bringing its EVs to new heights as it makes more innovative pricing and sales strategies. Deliveries of the VF 3 will start in August 2024 with at least 20,000 units delivered by the end of the year. The VF 3 will potentially be sold in the U.S. with schedule dates not revealed yet.

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