NIO Teases ET9 Sedan Ahead Of FireFly Sub-Brand Reveal At NIO Day 2024

NIO is set to make waves at its annual NIO Day event, promising a transformative expansion of its automotive lineup with new image releases for its two significant launches: the high-tech ET9 flagship electric vehicle (EV) sedan and the new FireFly sub-brand.

The ET9 represents NIO’s most ambitious and expensive model to date, with a pre-sale price of RMB 800,000 (around $109,810). This executive flagship sedan is more than just a luxury vehicle—it is a technological showcase that displays NIO’s goal of cutting-edge automotive innovation.

NIO’s latest model is equipped with groundbreaking technologies, including its proprietary 5 nm “Shenji” autonomous driving chip, setting a new standard in autonomous driving. The vehicle also features the SkyRide intelligent chassis system, which offers remarkable mobility capabilities. 

Additionally, the model incorporates Steer-by-wire (SBW) technology, which recently received mass-production approval in China. The vehicle’s “flying body design” ensures an elegant yet powerful presence, positioning it as a landmark achievement in NIO’s product evolution. Deliveries of this innovative model are expected to commence in Q1 2025.

Alongside the launch of the ET9, NIO will introduce FireFly, a new sub-brand designed to make electric mobility more accessible to a wider market. This strategic move aims to expand NIO’s reach by offering EVs at significantly lower price points.

The FireFly brand will feature a pricing range from RMB 100,000 to RMB 200,000 ($13,800 to $27,500), making EVs more affordable to a broader audience. The first model under the FireFly sub-brand is expected to launch in China in the first half of 2025, with plans to expand into European markets later that year.

Interestingly, NIO is developing a multi-tiered brand strategy to compete across various price segments. The main NIO brand will focus on premium vehicles priced between RMB 300,000 to RMB 600,000 ($41,170 to $82,340). The ONVO sub-brand will target vehicles in the RMB 200,000 to RMB 300,000 ($$27,500 to $41,170) range. Along with the FireFly sub-brand’s pricing strategy, this approach allows NIO to compete in both the high-end and more affordable electric car markets.

The upcoming NIO Day event represents more than just product launches. It signals NIO’s ambition to become a globally competitive EV manufacturer, offering innovative technologies and vehicles that cater to diverse consumer needs.

Read More: NIO Achieves Major Milestone With Over 20,000 EV Deliveries For Six Straight Months

The automotive world will be watching closely as NIO unveils its latest innovations in Guangzhou at its annual NIO Day event on December 21st, potentially setting new benchmarks for EV design, technology, and accessibility.

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